Lost in translation: Why your communications are failing


The team is the heart of any hospitality business. When your staff are spread across the country – or maybe even the world – being able to communicate is essential to keep running like a well-oiled machine. But this is often far from the case. Stressed, poorly organised, and strained management teams who are struggling to keep their heads above water are behind many calm and collected customer service teams on the ground.

This is a result of something simple which no one would predict would cause chaos: poor communication. 97% of employees believe communication impacts their everyday tasks. Too many teams accept this struggle as a simple part of working in hospitality. But it doesn’t have to be when you use the right technology and processes to streamline your operations. 

There are several reasons your management team may be riddled with miscommunication. Let’s run through some of them.

Non-verbal communication problems

A significant part of miscommunication occurs without anyone realising. Non-verbal cues are essential to human communication, but often they can be interpreted in a multitude of ways, varying between individuals. 

Verbal cues can be powerful, if involuntary, but only if people pick up on them. Not everyone will, which is why it’s important people in managerial roles should be as explicit as possible verbally while concentrating on the tone of voice, eye contact, and body language. 

Outdated technology and poor organisation

When emails came onto the scene, it changed business as we know it. Messages which might have taken a day in the post could be in front of any recipient in seconds. It boosted efficiency by an incredible amount. 

Every day we send 205.6 billion emails around the world. But we only open around one-third of them. What happens to the rest? They clog people’s inboxes, so finding the important messages is like finding a needle in a haystack. Then, replying or providing an RSVP to events is an inefficient manual process. But it’s one that is easily simplified with the right technology. 

Automating part of the communication process – such as the creation of mailing lists or making RSVPs as simple as clicking yes or no on a notification – reduces the need for email bombardments and simplifies the process, ensuring important messages aren’t lost.  

Making assumptions

Sometimes poor communication happens without us realising. If employees don’t feel their questions and concerns are welcome, they may make decisions according to their best guess. Making sure people feel comfortable to speak up is essential to encourage free-flowing communication. 

Communication can easily go wrong, especially across large businesses where physical distance makes the process even more complicated. But by upgrading your communication technology to solve simple inefficiencies, you’re one step closer to seamless communication. 

Inform People’s communication tools help automate and simplify business communication. It ensures all staff can work with the right knowledge and save your business from costly mistakes. See how our tech boosts inefficiencies across hospitality businesses on our website.

Share this post


Liverpool Innovation Park, 

Edge Ln, Liverpool, L7 9NJ

Contact us

Email: info@informpeople.co.uk

Phone: +44 (0)161 713 4104